According to the U.S. Bureau of Labor Statistics, in 2009 self-employed people ages 55 to 64 grew by 93,000. Meanwhile, self-employment for all other age groups declined. Some attribute the increase in “Boomer-prenuers” to lack of retirement funds and the struggling economy, but Lou’s inspiration to start a business was his 40 years of experience. Lou’s expertise is so unique he faces no measurable competition. In the past 5 years, Lou has become the leading consultant to an industry that some also believe is on the verge of retirement; The Lithographic Printing Industry. Considered one of the greatest innovations of all time, the Printing Press revolutionized the distribution of information- much like the Internet. But those who believe the web will bring extinction to the printing industry are sorely mistaken. Today over 200,000 printing presses are owned and operated as the corner stone of some small businesses in the United States. Clothing, shopping bags, signs, greeting cards, packaging, photographs and billboards, are all printed on presses. From state-of-the art digital and flexography presses, to decades old lithography presses, the exceedingly expensive equipment takes a lot of knowledge to understand, purchase, replace and repair, causing printing machinery to be heavily insured.
Lou Benbow, The Pressdr, works directly with leading insurance companies which insure printing presses. He diagnoses malfunctioning and ailing printing machinery.The Pressdr travels to the site of a press loss, evaluates the possible cause of the breakdown and recommends the best resolution, which in most cases is to repair, not to replace. He has a nationwide network of experts, spanning over the past 40 years, who can significantly lower the cost of potential repairs. The bottom line, Lou tells the Insurance Claims Adjuster what the press manufacturer will not. Manufacturers most often recommend a full replacement, where as Lou provides insurance companies a cure that saves them millions each year.
In spite of these harried times, it is benefiting “Boomer-preneurs” to take a look back in history, and stick with what they know. Rather than listening to music on an mp3 player, some prefer cassettes. Rather than design a poster using the latest computer software, some choose the antique letterpress. This trend of anti-digital activity is certainly a form of technology nostalgia and a definite business direction worth pursing. Whether you’re retro-tech obsessed, seeking comfort in the familiar, or simply taking a break from the digital lifestyle, Boomers, like The Pressdr, have the knowledge and experience to start a resurgence of their own.
For more information on The Press Dr, LLC visit www.thepressdr.com.